Adam Woodgate
Senior Vice-President Media Insights
United Kingdom

Adam has nearly 30 years media and marketing experience, 10 years of which was spent in senior operational roles.

Initially spending time in audience research for LWT, he then moved into creating content for radio stations firstly working in the US and subsequently for various radio stations in the UK, including Radio City and Kiss 100. A three-year stint as Programme Director at Radio Aire/Magic 828 (Leeds) followed where Adam and the team delivered the highest ever market share - well ahead of commercial and BBC competition.

In 2001 he retuned to an audience insight role as Group Head of Research to coordinate insight in support of Emap’s (now Bauer) radio properties and other business units. Following a period of time spent with Guardian Media Group, he went on to work in insight for BBC Worldwide and subsequently Immediate Media Co.

Adam joined Dubit in 2013 bringing his knowledge of programming and content creation and media research to the many client projects he’s worked on. He also heads up Dubit Trends - the largest global children’s media trends tracker, now covering 17 countries. He works closely with broadcasters, publishers, media buyers and content creators advising on strategy based on media consumption and emerging trends.