Birthe will prepare you for the challenges of tomorrow! What are the mega-trends and anti-trends in the society of the future, and how can you best prepare yourself and your business for the changes to come? Birthe Linddahl says that she "specialisises in generalisation". Although she would not claim to be a radio expert, she knows what she is talking about when it comes to the science of the future: content consumption, technology and the changing media landscape. Only if you understand the significant structures in the present and dare to relate it to the future will you have the opportunity to be prepared for the future… a future which definitely will be different from today.
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