The State of Podcast Measurement with Benjamin Masse (Managing Director, Market Development and Strategy, Triton Digital, UK).
Growing consumption of on demand audio requires better and reliable data.
Triton gave an overview of measuring podcast data. Triton offers a personlised service with an easy to use interface.
Triton is responsive, delivers clear agnostics, player agnostics and sales strategy agnostics. Triton is only tech, not aggregating information to benefit Tritons own strategy.
Triton also mentioned bringing client side metrics, iTunes API, NPR’s RAD initative, NPR’s Pocket Casts acquisition and then on-demand vs. RSS feeds.